Role of Language in the Internet and the effect of the Internet on Language

The Internet is one of the most remarkable things human beings have ever made. With the past few decades, internet has become so popular and it is an integral part of our daily lives. Email, instant messaging and chat are rapidly replacing the conventional forms of correspondence, and the Web has become the first port of call for both information enquiry and leisure activity. How is this affecting language? There is a widespread view that as ‘technospeak’ comes to rule, standards will be lost. This project is an attempt to explore this linguistic problem.A qualitative and also quantitative study is conducted here to see how internet’s global scale and intensity is having an effect on language in general, and on individual languages in particular. Covering a range of Internet genres, including e-mail, chat and the Web, this is a revealing account of how the Internet is radically changing the way we use language. The thesis work will first discuss the role of langua ge in the internet and thereafter, the effect of the internet on language with central focus on the latter.David Crystal, in his book Language and the Internet says that language is at the heart of internet. Internet comes increasingly to be viewed from a social perspective, so the role of language becomes central. Thus internet is a medium of communication which is inevitable aided by language. Whether it is browsing, blogging, chatting or e-mails, language has a great role to play because if we do not know the language, then we cannot use the internet at all. The influence of internet over the language has to be viewed in much broader aspect.There is of course nothing new about the fears accompanying the emergence of a new communications technology. In the fifteenth century, the arrival of printing was widely perceived by the Church as an invention of Satan, the hierarchy fearing that the dissemination of uncensored ideas would lead to a breakdown of social order and put innumerab le souls at deadly risks. Around 400 years later, similar concerns about censorship and control were widespread with the arrival of telegraph. When telephone arrived, people said it would undermine the society.And when broadcasting enabled selected voices to be heard by millions, there was an immediate debate over which norms to use as correct pronunciation, how to achieve clarity, etc. Internet is an amalgamation of television, telephone, and conventional publishing, and the term cyberspace has been coined to capture the notion of a world of information present or possible in digital form. The electronic medium presents us with a channel that facilitates and constrains our ability to communicate in ways that are fundamentally different from those found in other semiotic situations.Many of the expectations and practices which we associate with spoken and written language does not hold valid in the way we communicate using internet. Therefore the first attempt of this research is to investigate the linguistic properties of the so –called ‘electronic revolution’, and to take a view on whether the way in which we use language on the Internet is becoming so different from our previous linguistic behaviours that it might genuinely be described as revolutionary. The wide use of internet has led to a new branch in linguistics called netlinguistics that deals with the study of internet language.It has brought tremendous effect in the daily language of people, and mainly in the English language. Computer Mediated Communication (CMC) is the communicative transaction that occurs through the use of two or more networked computers. While the term traditionally referred to those communications that occur via computer mediated formats, for example; instant messaging, chat rooms, email and so on, it has also been applied to other forms of text-based interaction such as text messaging. Popular forms of CMC include email, video, audio or text chat, bulletin boards, blogs etc.The Internet slang came into use primarily in order to ease communication. Such short-cuts save time for the writer but it may be difficult for the reader to comprehend. Slang is also a way to indicate a group membership in Internet. Internet slang does not constitute a homogeneous language variety. It differs according to the user and the type of Internet situation. Some examples of Internet slang are: letter homophones, abbreviations, acronyms etc. An abbreviation for abbreviations is â€Å"CU† for â€Å"See you†.An acronym, on the other hand, is a subset of abbreviations and is formed from the initial components of a word. Examples of common acronyms include â€Å"LOL† for â€Å"laugh out loud† or â€Å"lots of love† and â€Å"BTW† for â€Å"by the way†. There are also combinations of both, like â€Å"CUL8R† for â€Å"see you later†. Punctuation, Capitalization and other symbols, such features are co mmonly used for emphasis or stress. Periods or exclamation marks may be used repeatedly for emphasis, such as â€Å"†¦Ã¢â‚¬ ¦.. † or â€Å"!!!!!!!!!! â€Å". Grammatical punctuation rules are also relaxed on the Internet.â€Å"E-mail† may simply be expressed as â€Å"email†, and apostrophes can be dropped so that â€Å"John's book† becomes â€Å"johns book†. Examples of capitalization include â€Å"STOP IT†, which can convey a stronger emotion of annoyance as opposed to â€Å"stop it†. Bold, underline and italics are also used to indicate stress. Onomatopoeic or stylized spellings have also become popularized on the Internet. One well-known example is â€Å"hahaha† to indicate â€Å"laughter†. Onomatopoeic spellings are very language specific. For instance, in Spanish, laughter will be spelt as â€Å"jajaja† instead.Deliberate misspellings, such as â€Å"sauce† for â€Å"source†, are also used . Keyboard generated emoticons and smileys; Emoticons are generally found in web forums, instant messengers and online games. They are culture-specific and certain emoticons are only found in some languages but not in others. For example, the Japanese equivalent of emoticons, kaomoji literally meaning â€Å"face marks†, focus on the eyes instead of the mouth as in Western emoticons. They are also meant to be read right-side up, for example, ^_^ as opposed to sideways, =). More recently than face emoticons, other emoticon symbols such as Role of Language in the Internet and the effect of the Internet on Language The Internet is one of the most remarkable things human beings have ever made. With the past few decades, internet has become so popular and it is an integral part of our daily lives. Email, instant messaging and chat are rapidly replacing the conventional forms of correspondence, and the Web has become the first port of call for both information enquiry and leisure activity. How is this affecting language? There is a widespread view that as ‘technospeak’ comes to rule, standards will be lost. This project is an attempt to explore this linguistic problem.A qualitative and also quantitative study is conducted here to see how internet’s global scale and intensity is having an effect on language in general, and on individual languages in particular. Covering a range of Internet genres, including e-mail, chat and the Web, this is a revealing account of how the Internet is radically changing the way we use language. The thesis work will first discuss the role of langua ge in the internet and thereafter, the effect of the internet on language with central focus on the latter.David Crystal, in his book Language and the Internet says that language is at the heart of internet. Internet comes increasingly to be viewed from a social perspective, so the role of language becomes central. Thus internet is a medium of communication which is inevitable aided by language. Whether it is browsing, blogging, chatting or e-mails, language has a great role to play because if we do not know the language, then we cannot use the internet at all. The influence of internet over the language has to be viewed in much broader aspect.There is of course nothing new about the fears accompanying the emergence of a new communications technology. In the fifteenth century, the arrival of printing was widely perceived by the Church as an invention of Satan, the hierarchy fearing that the dissemination of uncensored ideas would lead to a breakdown of social order and put innumerab le souls at deadly risks. Around 400 years later, similar concerns about censorship and control were widespread with the arrival of telegraph. When telephone arrived, people said it would undermine the society.And when broadcasting enabled selected voices to be heard by millions, there was an immediate debate over which norms to use as correct pronunciation, how to achieve clarity, etc. Internet is an amalgamation of television, telephone, and conventional publishing, and the term cyberspace has been coined to capture the notion of a world of information present or possible in digital form. The electronic medium presents us with a channel that facilitates and constrains our ability to communicate in ways that are fundamentally different from those found in other semiotic situations.Many of the expectations and practices which we associate with spoken and written language does not hold valid in the way we communicate using internet. Therefore the first attempt of this research is to investigate the linguistic properties of the so –called ‘electronic revolution’, and to take a view on whether the way in which we use language on the Internet is becoming so different from our previous linguistic behaviours that it might genuinely be described as revolutionary. The wide use of internet has led to a new branch in linguistics called netlinguistics that deals with the study of internet language.It has brought tremendous effect in the daily language of people, and mainly in the English language. Computer Mediated Communication (CMC) is the communicative transaction that occurs through the use of two or more networked computers. While the term traditionally referred to those communications that occur via computer mediated formats, for example; instant messaging, chat rooms, email and so on, it has also been applied to other forms of text-based interaction such as text messaging. Popular forms of CMC include email, video, audio or text chat, bulletin boards, blogs etc.The Internet slang came into use primarily in order to ease communication. Such short-cuts save time for the writer but it may be difficult for the reader to comprehend. Slang is also a way to indicate a group membership in Internet. Internet slang does not constitute a homogeneous language variety. It differs according to the user and the type of Internet situation. Some examples of Internet slang are: letter homophones, abbreviations, acronyms etc. An abbreviation for abbreviations is â€Å"CU† for â€Å"See you†.An acronym, on the other hand, is a subset of abbreviations and is formed from the initial components of a word. Examples of common acronyms include â€Å"LOL† for â€Å"laugh out loud† or â€Å"lots of love† and â€Å"BTW† for â€Å"by the way†. There are also combinations of both, like â€Å"CUL8R† for â€Å"see you later†. Punctuation, Capitalization and other symbols, such features are co mmonly used for emphasis or stress. Periods or exclamation marks may be used repeatedly for emphasis, such as â€Å"†¦Ã¢â‚¬ ¦.. † or â€Å"!!!!!!!!!! â€Å". Grammatical punctuation rules are also relaxed on the Internet.â€Å"E-mail† may simply be expressed as â€Å"email†, and apostrophes can be dropped so that â€Å"John's book† becomes â€Å"johns book†. Examples of capitalization include â€Å"STOP IT†, which can convey a stronger emotion of annoyance as opposed to â€Å"stop it†. Bold, underline and italics are also used to indicate stress. Onomatopoeic or stylized spellings have also become popularized on the Internet. One well-known example is â€Å"hahaha† to indicate â€Å"laughter†. Onomatopoeic spellings are very language specific. For instance, in Spanish, laughter will be spelt as â€Å"jajaja† instead.Deliberate misspellings, such as â€Å"sauce† for â€Å"source†, are also used . Keyboard generated emoticons and smileys; Emoticons are generally found in web forums, instant messengers and online games. They are culture-specific and certain emoticons are only found in some languages but not in others. For example, the Japanese equivalent of emoticons, kaomoji literally meaning â€Å"face marks†, focus on the eyes instead of the mouth as in Western emoticons. They are also meant to be read right-side up, for example, ^_^ as opposed to sideways, =). More recently than face emoticons, other emoticon symbols such as

Controlled assessment: Sainsbury’s transcripts Essay

In the first transcript ‘store standards’ Joseph and Jason communicate with each other on the shop floor using spontaneous speech . However Jason comes with an agenda. In the second transcript, ‘setting up the meeting’ Jason and joseph are arranging a meeting where they argue a bit about joseph having a meeting with someone else. However Jason warns him that he is to have a meeting with him and he ‘holds the floor’. In the third transcript ‘the appraisal meeting’ Jason and joseph have a meeting where Jason again ‘holds the floor’.Jason: is the manager of the largest Sainsbury’s store in the country which means he has a huge responsibility to make sure the workers have everything in place , staff are dressed neatly and provide people with their needs and wanting’s. Joseph: is a trainee who is training to be a manager in Sainsbury’s and has been working there for more than a year. He has also been sup plying people with help and helps set out the food, toys, clothes and much, much more. The first transcript ‘store standards’ begins with an adjacency pair, Jason and Joseph, greeting each other informally with the use of ‘alright’ and as I have mentioned in the introduction, they are standing on the shop floor which also adds to the informality of the situation. This continues with Joseph’s response of ‘yep, yep, yeah’ which possibly shows that he is nervous. Another place where it possibly shows that he is nervous is when he uses some jargon. Here is some evidence: ‘they’re back of the run (?)’. As the conversation continues to move on, Jason expresses a prosodic feature by telling Joseph about the store standards ‘the standards you set are the standards you get’. By saying this he is explaining Joseph about how he has to keep the corporative image of the store standards. However joseph does not seem to be listening and Jason gets annoyed and say’s ‘you’re talking to me now.’ Later on in the transcript Joseph corresponds to a paralinguistic feature by ‘laughing’ .This does relate to the subject they are talking about which shows that Joseph might conceivably be annoyed by the subject and might want to change it. In the second transcript, ‘setting up the meeting’, Jason has come back to the shop floor to arrange a meeting with Joseph. However joseph has to meet another member of staff called Ginger and askes Jason if he has cleared it out with him or not because apparently he has other plans for him; ‘have you spoken to ginger about this? cos he has other plans for me’. This makes Jason bothered and say’s ‘no’ with annoyance and overlaps him and tells him to meet him at halve past twelve. The third transcript ‘The appraisal meeting’, Jason and Joseph are having a meeting but this time not on the shop floor. The meeting is about Joseph being task focused and not paying attention to others. Jason explains the disadvantages about being task focused while Joseph is agreeing with his mistake and apologising. Later on in the conversation, Jason demonstrates and methodizes (to joseph) how he wants him to work. He also uses a form of spontaneous speech (which is also known as abbreviated language) when he says ‘yeah so I’m driving my double decker bus yeah and I’m the driver cos I’m the leader’.

Four Season Hotel Analysis

Amy Huboi TIP-Four Seasons Resorts and Hotels The company that I have chosen for the theory in practice report is the Four Seasons Resorts and Hotels. The company is dually listed on the New York Stock Exchange under the ticker symbol FS and it is listed on the Toronto Stock Exchange under the ticker symbol FSH. The company originated in Toronto, Canada over forty years ago when owner and CEO, Isadore Sharp, opened up the first Four Seasons hotel. His concept was to create a chain of luxury hotels that offered excellence in service and amenities.The hotel currently has sixty-four properties in twenty-nine countries. The majority of properties are held under the Four Seasons and Regent hotel brands. The company has also established branded share ownership properties and private residences. My personal interest in this company is a result of my husband’s employment at the Four Seasons Aviara over the last nine years. I have seen first hand how this company takes immense pride in their staff and their well-being.The company also has extensive training for employees and provides many benefits, such as promotions and management training programs. The company has been extremely successful throughout the years because of their strong focus on specific market segments and their needs. The company has utilized successful strategies, which have aided in their financial success and stability when other competitors have failed or taken a loss. Chapter 1 Mission Statement and Values The Four Season’s has created a mission and values statement that encompasses the company’s goals, beliefs and principles.The mission statement has been developed to serve as a starting point for the company’s overall business strategy. It is also meant to be a source of guidance for Four Season’s employees. Their mission statement incorporates four important attributes of the company; â€Å"who we are,† â€Å"what we believe,† â€Å"how we behav e,† and â€Å"how we succeed[1]. † The Four Seasons main purpose is to provide the finest luxury accommodations to their guests. The company’s goal is to be regarded as the best in hotel and resort management.The Four Seasons believes their employees are their most vital assets. The quality of the employees is paramount for the company in their achievement of organizational objectives. Four Seasons believes it takes a unified and cooperative employee effort to satisfy the guests’ needs and to achieve success in the industry[2]. The company has developed the philosophy that individuals (employees and guests) should be treated fairly, ethically, and respectfully. Four Seasons has adopted the â€Å"Golden Rule,† which states: â€Å"Do unto others as you would have others do unto you[3]. This has become the underlying foundation for the Four Seasons company culture. Although the Four Seasons wants to be known as the leader in the luxury hospitality ind ustry, they have a strong belief that the pursuit of this objective should not overshadow their high ethical standards. The overall financial goal of the company is to earn â€Å"a fair and reasonable profit† in order to protect the investments of all stakeholders[4]. Four Seasons also focuses on long-term strategies, which ensures profitable growth. Chapter 2 Porter’s Five Forces ModelRisk of Entry by Potential Competitors: Low The companies in this specific industry offer customers a highly differentiated product. The luxury hotel industry has high brand loyalty among their customers. This can be justified by the premium price customers are willing to pay for a hotel room. According to Karl Huboi: â€Å"Once a guest experiences luxury hospitality they will never settle for anything less[5]. The existence of strong brand loyalty is difficult for new entrants to break unless they offer a superior service, which can be quite costly.It is difficult for new entrants to g ain access to the capital requirements needed to develop and build a luxury hotel. It can cost over $200 million to build a new luxury hotel and this does not include the cost of employees and marketing[6]. The industry’s incumbents have established relationships and experience, which enables them to achieve significant cost savings. In addition to brand loyalty and costs the new entrants must also contend with the probability of retaliation from the established hotels. Rivalry Among Established Companies: HighThe luxury hospitality industry is fairly concentrated. There are approximately 10 key competitors of the Four Seasons. The hotel companies are: Accor, Fairmont Hotels, Hilton, Hyatt, Millennium & Copthorne Hotels, Orient-Express Hotels, Ritz-Carlton, Starwood Hotels and Resorts, Thistle Hotels and Wyndam[7]. The level of diversity among the companies is medium to low because the majority of the companies provide similar types of high quality service. The high cost of b uilding, furnishing and servicing the hotels in the industry create high fixed costs and high exit barriers.In addition to monetary costs the companies also have strong relationships and bonds with employees, investors and guests, which are difficult (financially and emotionally) to divest. As a result of the economic downturn in the last few years the hotel industry has experienced slow or even stagnant growth. There were several hotel companies that held back development projects and laid off employees in order to avoid a financial loss. Currently, there has been a steadily increasing demand for luxury hotels in the lodging industry. The Four Seasons, Ritz-Carlton, Starwood luxury collection, St.Regis and W Hotels luxury chains are the primary hotels that have begun to witness the increase in consumer demand[8]. Power of Buyers: Low The consumers of the luxury hotel industry purchase a low volume in relation to the industry’s total capacity. The level of differentiation tha t the companies offer is high. This makes it difficult for consumers to compare luxury accommodations with standard accommodations. Consumers that want to stay at hotels, such as the Four Seasons, are willing to pay the higher premium because they value the service.When the quality of the service is high the buyer usually has low pricing power. There is very little threat of backward integration from the consumer due to the high costs of startup in the luxury hotel industry. Power of Suppliers: Medium The number of suppliers to the hotel industry is extremely high. The types of suppliers for hotels include: furniture suppliers, linen and bedding suppliers, food suppliers, decor suppliers, appliance suppliers, and uniform suppliers. The availability of substitutes is generally high, except when supplies are developed exclusively for hotels.For example the Four Seasons uses specially made Bulgari and L’Occitaine products in their hotel bathrooms. The Four Seasons also has mattr esses made specifically for the hotel rooms. In instances like these hotels can become reliant on specific supplies. The majority of hotels have regional contracts with suppliers. This locks the hotel companies into using certain suppliers and creates switching costs. Supplier power is slightly reduced by their reliance on the hotel industry, especially in the case of uniform and food suppliers[9]. Power of Substitutes: LowThere are substitutes for lodging, such as camping, hostels and motels, but none of these offers the service and amenities that luxury hotels provide to their guests. This is the main reason why there is a low threat of substitutes to the luxury hotel industry. Overall, the luxury hotel industry can be relatively profitable due to the low threat of new entrants, low power of buyers and low threat of substitutes. Chapter 3 Building Blocks of Competitive Advantage There are four â€Å"building blocks† that create a competitive advantage for companies: superio r efficiency, superior quality, superior innovation and superior customer responsiveness.Each of these factors can contribute to increasing the consumer’s perception of quality and decreasing the company’s cost structure[10]. The Four Seasons Hotels strives to achieve superiority in each of these components thus allowing them to maintain an advantage over their key competitors. At the Four Seasons employee productivity is the main measure of efficiency. The company has developed a rigorous interview process to ensure the hotel hires employees that match the Four Seasons criteria. Four Seasons requires that their employees have strong moral values, teamwork mentality and high quality work ethics[11].The Four Seasons has also developed extensive employee training in order to further develop the employee’s skills and traits. The company believes in empowering their employees in order to shorten the process when dealing with problems. This gives the employees a sens e of importance and pride at work regardless of their status at the hotel. The Four Seasons also provides full benefits and other perks, such as â€Å"comp nights,† in order to further generate employee satisfaction, productivity and to realize the guests experience[12].The superior quality of the Four Seasons experience is measured by the guest’s perception of service and value. A key indicator of the consumer’s value for the Hotel’s service is the achieved daily room rates (ADR). If a guest perceives the quality and value of the Four Seasons to be high then he/she is willing to pay a higher room rate. The company’s overall ADR has increased by 4. 3% in 2003. This was above the average ADR for the luxury hotel segment. The high quality of the Four Seasons service/product is also reflected in the numerous awards and accolades they have received.Several of the Four Seasons have achieved the five diamond status, which is a prestigious award given by the American Automobile Association (AAA). In 2004 the company had 19 properties that were awarded five diamonds[13]The Four Seasons has also dominated many surveys and polls, such as Andrew Harper’s Hideaway Report. In 2003 the company had over 13 hotels listed on the top fifty of the Harper’s Hideaway Report[14]. The Four Seasons has been a pioneer in developing innovative standards in the hotel industry[15]. They were the first U. S. ompany to include bathroom amenities, like shampoo, bathrobes, hairdryers and make-up mirrors in their hotel rooms[16]. The Four Seasons provides 24-hour room service, overnight dry cleaning, shoe shining and fitness centers. The hotels also prepare specialty meals for guests who prefer low fat meals or who have dietary requirements. The innovation of these standards has created and strengthened brand loyalty among guests who value these types of services and attention to detail. The Four Seasons has made an unwavering commitment on pro viding â€Å"uncompromising service† to their guests[17]. Uncompromising service is more than a paper strategy, it has become the defining competitive difference for Four Seasons[18]. † The power that the company gives to their employees allows them to quickly and efficiently handle the most unusual requests. This enables the company to exceed the guest’s expectations of consumer responsiveness. Chapter 5 Business-Level Strategy The Four Seasons has developed their business strategy based off the concept of differentiation. They provide their guests with a distinctive and unique level of service.Their customer focus is primarily business travelers, corporate groups and leisure travelers. Although the hotels generally attract certain clientele the Four Seasons policy does not allow for discrimination and believes all guests deserve the same exceptional experience[19]. The company has created a strategy that focuses on four important components. The Four Seasons co ncentrates on â€Å"small to medium sized luxury hotels[20]. † This allows hotel management to effectively operate each hotel and provide the guests with more intimacy. The hotel company also concentrates on hotel management services instead of hotel ownership.Management service is one of the Four Seasons main distinctive competencies. The company has established partnerships with investors who provide the backing for hotel development. The investors receive ownership in the hotels while the Four Seasons takes sole responsibility for managing the hotels and resorts. Approximately, ninety to ninety-five percent of the companies earnings are a result of the management fees[21] The company currently has majority ownership in only three properties[22]. Another component of Four Seasons strategy is their â€Å"golden rule† philosophy.The company believes it is important for every level of employee to participate in treating others fairly and respectfully. This principle cre ates an atmosphere, which facilitates a positive work environment and adds to the guest’s experience. The Four Seasons has also identified their â€Å"uncompromising service† as another component of their strategy and as their â€Å"distinctive edge† against competitors[23]. The company’s knowledge and background in creating unique experiences for customers provides the Four Seasons with pricing power thus giving the company an advantage over rivals. Chapter 6 Mature IndustriesThe hotel industry is a mature industry. There are several different types and sizes of hotel companies, but the larger companies generally dominate the industry. The luxury hotel segment focuses more on non-price competition to deter new entrants, such as market penetration, product development and market development. The Four Seasons concentrates on increasing their market share and continuous growth by developing new hotels in different regions. At the end of 2004 the number of F our Seasons properties will have reached 70. The company president, Isadore Sharp, hopes to have a total of 100 properties by 2010[24].The Four Seasons has also begun to expand into new niches or markets with product proliferation. In 1997 the company opened its first luxury vacation ownerships (timeshares) at the Four Seasons Resort Aviara in Carlsbad, California. The company believes this is another way to reach and satisfy guests who value the quality of Four Seasons experience. â€Å"The Four Seasons Residence Club experience will bring an exclusivity, privacy, luxury and service level never before available in the vacation ownership arena[25]. † They have also opened up residence clubs at the Scottsdale, Jackson Hole, and Punta Mita properties.In addition to the fractional ownership venture the company has also developed private residences in Jackson Hole, San Francisco, Miami and Scottsdale. The luxury hotel segment rarely uses price-based competition, such as price sig naling or pricing games. These types of tactics can drive down room rates to a level that is not profitable for any company in the industry. This is not the goal in the luxury hotel segment. Many companies, like the Four Seasons, want to create superior value so they can justify the premium room rates. The Four Seasons does not believe in using pricing games as a strategy to deter entry.It against their policy to cut prices as a competitive means. This strategy is warranted by the fact that the hotels attract guests based on the product not the cost[26]. Chapter 7 Technical Standards There are many established standards or specifications that must be upheld for a hotel to be classified as a luxury accommodation. These standards are also important in the selection of hotels to be deemed a five diamond or five star establishment. According to the AAA the factors to be considered when judging a hotel are its age, size, architectural design and appeal. In ddition the AAA bases its asses sment on the guests overall impression of the establishment[27]. It is important for luxury hotels to follow these criteria and to receive superior evaluations because these ratings impact the hotels credibility among consumers. There are also other specific features that hotels must have in order to achieve five star or five-diamond status. Some of the examples are: valet service, 24 hour room service, live flowers and plants inside the rooms and premises, real wood detailing, fine art work, fitness centers, minimum of two restaurants (one being fine dining) and pressing services[28].These standards make up the dominant design for each Four Seasons Hotel. This means that every hotel that is built must adhere to certain specifications that have been established by the industry. The differences that do exist among the hotels are seen in varying features such as the furnishings, architectural layouts, color schemes and locations. Chapter 8 Multidomestic Strategy The Four Seasons has f ollowed a multidomestic strategy throughout their expansion into international and domestic regions. The key distinguishing feature of multidomestic companies is that they extensively customize both their product offering and their marketing strategy to match different national conditions[29]. † This strategy is also feasible when the company is not reliant on cost reductions for maximizing profitability. In the luxury hotel industry it is necessary to modify certain aspects when entering the global market. The Four Seasons has maintained the highest levels of local responsiveness in their aggressive overseas expansion.The modification of the hotels for different regions is often reflected in the hotel design and in the service features. When the Four Seasons builds hotels they always take into account the natural environment of the location. For example the, Four Seasons Resort Maldives at Kuda Huraa have been designed to resemble the tropical huts of the region[30]. The Four Seasons also considers the size of the hotel when entering a new location. It is important to not build a hotel that over scales its environment because it could be seen as offensive to the community.The Four Seasons is also conscious of blending the local culture in with the service features of the hotels. For example each hotel offers cuisine that is unique to its location[31]. The Four Seasons has been successful at transferring their distinct corporate culture and core standards to each hotel it manages. The company is not overly concerned with lowering costs thus making it possible for them to provide customized service and quality regardless of the hotels location. The premium rates charged by the Four Seasons for their customized product offering offsets the added costs of being locally responsive. Chapter 9Horizontal Integration In the mid 1990’s the Four Seasons decided to horizontally integrate by acquiring Regent International Hotels, a luxury hotel chain in Asia[ 32]. The Regent brand was experiencing a significant financial burden and was on the verge of bankruptcy. The Four Seasons decided that acquiring the Regent Hotels would help them build their market share. After being extensively investigated by Regents investors, the Four Seasons was sold the right to takeover Regent’s fifteen properties[33]. The acquisition allowed the Four Seasons to become â€Å"the dominant company in the luxury hotel market worldwide[34]. After the Four Seasons became listed on the New York Stock Exchange and the Toronto and Montreal Stock Exchanges in 1997, the company decided to sell off the Regent brand. The Four Seasons sold only the â€Å"rights to future development of the Regent Brand name to Carlson Hospitality Worldwide, a global leader in hospitality services[35]. † The agreement between Carlson and Four Seasons allowed both companies to utilize the Regent brand reputation as a source of competitive development. The Four Seasons still maintains ownership rights to eight of the established Regent Hotels.The Four Seasons was fortunate to acquire another company that actually increased their overall value and market share. Traditionally it is difficult for firms to successfully horizontally integrate because of the difficulties associated with merging company cultures and accurately estimating the benefits of integration[36]. The company was able to look past any potential risks in order to see the future opportunity for growth. Chapter 10 Joint Ventures The Four Seasons has recently formed a joint venture with the cruise ship developer, Ocean Development Group.The companies plan to develop and launch the luxury cruise ship by 2006[37]. The Four Seasons will be responsible for managing the cruise ship. The concept for the cruise ship is similar to the ResidenSea, which provides its guest with the atmosphere of home while at sea. The joint venture is beneficial for both companies because they can share the risks and costs associated with the development and marketing of the cruise ship. The business venture also allows each company to focus on providing their specific assets and capabilities that will enhance the success of the project.The Ocean Development Group will own the cruise ship and will be responsible for the cost of development. The Four Seasons will use their distinctive competencies in management service to operate the hotel under their name. The company will use their skills in customer service to create an atmosphere that is comparable to any Four Seasons on land. IRME’s SouthWest: Both the Four Seasons and Soutwest airlines have developed strong company cultures. The companies also view their employees as their most important asset.Both companies believe that productive and loyal employees are a source of efficiency and profitability for the company. Southwest uses employee efficiency to lower costs and the Four Seasons uses their employees to create high differentiation. Harley Davidson: Both Harley Davidson and Four Seasons focus on providing their customers with a highly differentiated product/service. The companies have also developed strong brand loyalty among their customers by providing a unique experience and by being responsive to customer needs. Airborne Express: Both companies have not developed extensive advertising campaigns (i. e. TV ads).Airborne Express has avoided this because they want to avoid attracting certain customers (like non-business shippers). The Four Seasons does not advertise on a large scale because they do not need to appeal to the general public. Their customer focus is only on specific market segments, like the business traveler. It would be a waste of resources for both companies to participate in mass marketing because of their customer focus. Dell & Shaw: The Four Seasons, Dell and Shaw have all developed strong business models, which have added to their profitability and allowed the companies to experience signi ficant advantages.Dell developed the direct selling business model, which allowed the company to capture a specific market (big businesses and knowledgeable buyers). Shaw developed a business model focused on providing inexpensive wine by mass marketing. This allowed the company to realize economies of scale and lower cost savings. The Four Seasons has developed a business model that is based on providing differentiated service by focusing on their expertise in hotel management services instead of hotel ownership.Coke & Pepsi: The Four Season’s key competitor is the Ritz-Carlton, but unlike Coke and Pepsi the companies do not participate in competitive pricing and marketing strategies. Interesting Points An interesting fact that I have learned from doing this report is that the Four Seasons main business focus is in providing hotel management services. I was unaware that they only had majority ownership in three properties. I also did not realize that they had several differe nt investors for each developed property.This strategy has been successful for the Four Seasons, because it allows them to earn significant profits (an operating margin of 53% in 2003) through the use of specific skills and assets[38]. Another interesting thing I have learned is that the Four Seasons was able to maintain profit levels well above their competitors throughout the past economic downturn. The company refused to lay off employees and cut room rates (which is important to my husband and I) when several other hotel companies made significant cutbacks to decrease their overall costs.The Four Seasons believed that lowering cost and service standards would ultimately have an adverse effect on the company’s reputation and established brand loyalty. This strategy has allowed the company to retain their status and to earn higher ADR than their competitors. Works Cited AAA Five Diamond Award. 2004. www. ouraaa. com Four Seasons Annual Report. 2003. www. fourseasons. com. F our Seasons EmPact. 2004. Karl Huboi’s Employee Handbook. â€Å"Four Seasons Receives Top Billing by Readers of Andrew Harper’s Report Rank as Best City Hotel in the U. S. and Abroad Plus Best Hotel in 10 Major Cities. † PR Newswire. (September 9, 2003). ww. factiva. com. Four Seasons Resort Maldives at Kura Huraa. 2004. www. fourseasons. com. Garrahan, Matthew. â€Å"A New Spring for Four Seasons. † Financial Times. (November 26, 2004). www. factiva. com Hill W. L. , Charles and Gareth R. Jones. Strategic Management Theory: An Integrated Approach. (Boston: Houghton Mifflin Company, 2004). Hoover’s Company Profiles. Four Seasons Hotels Inc. (November 14, 2004). www. factiva. com. Huboi, Karl. Interview with Four Seasons Employee. (December 1, 2004) Warson, Albert. â€Å"Hotels are Hot. † Mortgage Banking 65. (October 1, 2004). www. factiva. com. ———————– 1] Four Seasons Annual Report, ( 2003), p. 6, www. fourseasons. com [2] Four Seasons Annual Report, p. 6 [3] Four Seasons EmPact, Karl Huboi’s Employee Handbook, p. 8 [4] Four Seasons Annual Report, p. 6 [5] Karl Huboi , Interview with Four Seasons Employee, (December 1, 2004) [6] Karl Huboi [7] Hoover’s Company profiles, Four Seasons Hotels Inc. (November 14, 2004), www. factiva . com. [8] Albert Warson, â€Å"Hotels are Hot,† Mortgage Banking 65, (October 1, 2004), www. factiva. com. [9] Karl Huboi. [10] Charles W. L. Hill and Gareth R. Jones, Strategic Management Theory: An Integrated Approach (Boston: Houghton Mifflin Company, 2004), p. 6 [11] Karl Huboi [12] Karl Huboi [13] Four Seasons Annual Report, p. 11 [14] â€Å"Four Seasons Receives Top Billings by Readers of Andrew Harper’s Report Rank as Best City Hotel in the U. S. and Abroad Plus Best Hotel in 10 Major Cities,† PR Newswire (September 9, 2003), www. factiva. com. [15] Four Seasons EmPact, p. 7 [16] Four Seasons EmPa ct, p. 7 [17] Four Seasons Annual Report, p. 8 [18] Four Seasons Annual Report, p. 8 [19] Karl Huboi [20] Four Seasons Annual Report, p. 7 [21] Matthew Garrahan, â€Å"A New Spring for Four Seasons,† Financial Times (November 26, 2004), www. factiva. om. [22] Four Seasons Annual Report, p. 7 [23] Four Seasons Annual Report, p. 7 [24] Matthew Garrahan [25] Four Seasons EmPact, p. 8 [26] Matthew Garrahan [27] AAA Five Diamond Award, (2004), www. ouraaa. com. [28] Karl Huboi [29] Charles W. L. Hill and Gareth R. Jones, p. 272 [30] www. fourseasons. com/maldives/index. html. [31] Karl Huboi [32] Four Seasons EmPact, p. 8 [33] Four Seasons EmPact, p. 8 [34] Four Seasons EmPact, p. 8 [35] Four Seasons EmPact, p. 8 [36] Charles W. L. Hill and Gareth R. Jones, p. 304 [37] Hoover’s Company profiles [38] Four Seasons Annual Report, p. 12

Slavery-Response Essay Example | Topics and Well Written Essays - 250 words

Slavery-Response - Essay Example It investigates the European nations that trafficked in slaves. It also emphasizes on brief origin and history of African enslavement. However, the embarkation area map of the West and West Central Africa is unable to provide with a closer insight. Additionally, it seems that the data on most of the African American history has been compiled from few sources i.e. most are from Eltis et al 2001, lacking a well researched recent literature review. The web site incorporates few links in the right side of the page for distant learning. These are well designed according to format of a report with an introduction, discussion pages and links to resources. There is also a well interpreted history of cultural norms and traditions under the heading â€Å"Laws that Bound†. Apart from some minor issues, the website is a great source of information for people interested in exploring their ethnographic and cultural background. The service is doing a good job at maintaining the national pres erves and assisting the general public in visiting such cultural sites keeping the history alive.

Global Environment of Business Essay Example | Topics and Well Written Essays - 6000 words

Global Environment of Business - Essay Example It would be wise to look into dividing the development into two components with an Asian software development for less critical components of the software to take care of issues with customers that are not in the same time zone as those of the software development team in the United States. The use of an Asian development team also allows for global infrastructure embracement wherein it satisfies all the components of PARC. The advantage of Option 1 is in the recruiting section that would look into recruiting outside of North America and hire international project managers to handle international projects. This could work well within the scope of not necessarily having a VP of software development in Europe, but could have the project managers report to the VP of software development within North America. Option 2, although viable in the sense that the organization needs to be streamlined between North American and European management teams it is not necessarily a wise move to move to hire additional Vice-Presidents for operations with respect to Europe and North America, but rather review the current managerial functions and fix areas of redundancy and focus on how each of the departments can be utilized in a more streamlined fashion. One of the areas that require further discussion in the area of recruitment with respect to the areas that ZAK-Squared is recruiting in. Although it is important for cultural diversity and following employment standards, it is important to look at the bottom line in hiring in the countries that have a large increase in the standard of living. In such countries as Asia, it is less expensive to hire programmers, but, there are items that are required for staff with respect to compensatory measures. For instance, in India, women are automatically driven home via taxi in the evening for safety reasons. This needs to be considered

Research paper Example | Topics and Well Written Essays - 750 words - 5

Research Paper Example They may also re-live the terrifying situations they underwent even years after the actual incidence took place. There are many veterans who return from wars in which they were exposed to terrifying situations and were expected to act in inhumane ways. They are consequently unable to fully re-adjust to civilian life. This is because there are not enough facilities that look to address this issue. The Preferable Research Design The qualitative research method is the best for studying the decision-making process in determining financial assistance for PTSD sufferers. This research design allows for information to be acquired through open ended questions in interviews. Creswell presents the main traits of five methodologies that concern qualitative research in health science literature. He also addresses the importance of using mixed methods when conducting researches that have to do with public health matters. Mixed methods allow researchers to be able to understand issues from differe nt perspectives in order to develop and further enrich the gist of any singular perspective. Mixed methods used in healthcare research also allow the researcher to contextualize information by adding information about participants like the victims of PTSD to the views of workers at the United States Department of Veterans Affairs Hospital. Using both qualitative and quantitative data is important because it allows for the researcher to be able to comprehend the existing problem better. The researcher can compare facts after verifying them in order to offer reasons for existing trends. Using both research methods also allows for having one database based on another. When a quantitative research stage is used to succeed a qualitative research stage, the intent of the researcher may be to generate a survey instrument that is based on qualitative findings. Moreover, when the qualitative research stage follows the quantitative phase, the researcher may be wanting to establish the best ra tionale with which to explain the system used to garner the quantitative results (Osborne, 2008). Problem Statement Even though the subject of PTSD cases among war veterans is openly addressed in today’s society, this still does not help all soldiers suffering from this illness to be able to access treatment when they need it. There is a need to use mixed methods in research in order to enhance the quality of information gathered in a research. There are different types of problems facing the public health dispensation of services such as the provision of treatment for PTSD. Purpose of the Study The purpose of this study is to develop a design for using a mixed method study that will seek to evaluate the decision-making processes that are used to decide eligibility for funds from the United States Department of Veterans Affairs Hospital for war veterans with PTSD are verified. Part 2: Each student is to turn in a two page paper describing the research design selected suitable to address the problem and purpose of the study. Also, include a comparison chart between qualitative and quantitative data. Also, include the different qualitative approaches and their explanations. In addition, include the different quantitative approaches and their explanations. (Two pages) Qualitative method Quantitative method Instances whenResearch type is conducted Includes interviews, entries and open-ended questions Data is numerically documented Analysis style It is harder to

Aircraft electrical power generation and distribution Coursework - 1

Aircraft electrical power generation and distribution - Coursework Example An over temperature switch is installed in the generator. The switch contacts close when the stator windings reach a temperature of 210 degrees C and automatically reset when the temperature returns to a safe level. The output frequency of the generator is 400 Hz and is controlled by the GCU. The PMG supplies electrical power to generator control unit (GCU). This power is used to control the generator circuit. The PMG has 3 phase windings in the drive part of the IDG. A voltage regulator supplies DC power to the stator windings of the exciter. In the rotating rotor a 3 phase voltage is generated and then rectified to DC by diodes. The rotating DC field, thus obtained, is used to control the 3 phase main generator; the output is supplied to the generator line contactor (GLC) and from there to the generator control unit. This output from the generator is used to control the voltage regulator, which now makes sure that the main output is 115 Â ± 2.5 V. the frequency controller uses the PMG voltage and makes sure that the generator operates at 12000 Â ± 120 rpm to obtain a frequency of 400 Â ± 4Hz. The GCR is controlled by a logic circuit and is energized when the frequency is above 365 Â ± 2.5 Hz. When energized, voltage regulation starts. When voltage and frequency are correct the PRR is energized and the generator line contactor is energized through the action of the AC bus transfer system. When in operation, the GCU examines and continuously the generator system. To achieve this several protective functions are built into the GCU including; The drive ensures that the generator only operates at a given rpm, irrespective of the engine rpm and generator load. The brushless AC generator produces the desired power. When the input shaft rpm increases or decreases the output frequency varies respectively. This variation is detected by the GCU. The GCU relays an electrical signal to a

City Genral plan Essay Example | Topics and Well Written Essays - 1000 words

City Genral plan - Essay Example As well as activities that are acceptable on every land parcel, this provides every area with compatibility and continuity as well as those individuals who border those areas. Taking an example of a general plan of Albany, in New York and, the element of land use element has been addressed of which its purpose is to benefit individuals and shape development of cities this is vividly seen in reference with the cities prospective of which its plans are to shape the road ahead, with a target that they feel should be accomplished in the future twenty years from the current time. In the land use plan land uses a pattern known as the spatial distribution all over the city and ways in which for instance the occupants or even enterprises make use of land that is available. The goals that are entailed in this element are simple but at the same time work best, it ties to the six original visions statements which are original and its aim is to support the adoption of a balanced future land use pattern standing with these concepts. There’s also strategies in the land use element and has suggestions such as the utilization of properties that have been neglected or could be they are not occupied, maps are used to guide decisions in the transportation connections land generally the use of land. The land use map outlines a number of lands uses for instance what is referred to as the downtown hub. In all of these corridors there’s employment and education centers that are contained and their results lead to a prosperous economy and revitalized development of the city. The land use element is essential because it is what is used to guide future development and make land use decisions that maintain attractive and economically sustainable city, through considering citizens satisfaction survey in making improvements it can lead to a commendable city development. While dealing with the land use element hardships that are involved in matters like understanding nature an d the limitations the planners coaching and motivation bring to decision concerning how land is used. In land use element we see that the cultural factors are mainly less emphasized in comparison to the physical and even the economic and social characteristics in making decisions on land use patterns. For instance in places that are have the potential of productivity according to soil and the slope parameters and to the existing social economic aspect do not maintain the activities that a land use would assign to them. The cultural factors that affect land use element and mostly in development of a city are information, the technology and the biasness that comes along this factors could either affect land use component positively or negatively. Due to cultures being different from one another, there happen that evaluation on land use can’t be standardized for similar physical conditions. People living and working in a given space often there’s is disregard the proposal s of studies on the constraints that are physical in the area. When we have people living and working together at a place there’s usually disregard of proposals on studies on the physical parameters of the area. Land use element evaluation on the Albany city portrays the potential for production and loss under a specified land use thus there is no possibility of commanding a decision that depends on the individuality of the populations influenced. Some of the systems attributes turn out to be dangerous to the

The Rhetoric of Aristotle Essay Example | Topics and Well Written Essays - 1250 words

The Rhetoric of Aristotle - Essay Example This theory is applied to a debate with my parents. I presented a speech to them, where I argued that because I have obediently followed their requests and decisions for the past year, I deserve to be permitted to go to one of my dream vacations, which is going to Hawaii for one week next summer. Aristotle’s Rhetoric Theory will demonstrate if I have used effective rhetoric in convincing my parents regarding my vacation plans, which they will mostly fund. Aristotle differentiates artistic from inartistic proofs and explains the components of the former. Inartistic proofs are external proofs that the speaker cannot make. Artistic proofs are evidence that speakers can make, specifically, logical (logos), ethical (ethos), and emotional (pathos) proofs. Logos refers to logical proof, or evidence that is found in the lines of argument. Aristotle stresses that there are two kinds of logos- the enthymeme and the example. The enthymeme is the strongest of all proofs, wherein it is an incomplete version of formal deductive syllogism. The enthymeme excludes the premise that most people already know and accept. In my claim for my Hawaii vacation, my mother is the most adamantly against it because she thinks that I am too young to go to such as far place with my friends and because she does not think that good deeds must be paid with material things. My father is against my plans because of the same lines of arguments, but mostly because of safety and expenses involved. In my argument, my general premise is: â€Å"Good deeds must be rewarded for positive reinforcement.† My specific premise is: â€Å"I have done good deeds as a child of my parents.† My conclusion is: â€Å"As a child who has done good deeds, I must be justly rewarded with a Hawaii trip.† The enthymeme in my case is that good deeds must be rewarded for positive reinforcement. Although my parents and I generally agree that good deeds deserve to be rewarded for positive reinforcemen t, we have differences on what rewards mean. Nevertheless, I emphasized the enthymeme by providing examples of my good deeds: 1) Following their decisions even when they do not seem to make any sense any more to me and 2) Doing my best to focus on school and have good grades. In addition, I explained the whole budget involved, from tickets, to food, to souvenirs. I added that I have my meager savings that I will use for my trip. These are not exactly part of the enthymeme, but more of examples that prove that I am rational and independent enough to plan long trips away from home. Apart from logos, Aristotle talks about ethos, which I believe I have. I tried to establish my ethos through developing high source credibility. Ethos refers to the ability of the speaker to exude high credibility to his/her audience. Aristotle believes that there are three characteristics that promote high source credibility: intelligence, character, and goodwill. Intelligence is not about actual IQ, but m ore on practical wisdom and shared values. The intelligence that I possess is shown through my careful consideration of the limits of my parents’ finances and the independence that they can provide me. I mentioned my savings and that I will be going out with my most trusted friends, many of whom they already know and some of which they will personally know in the next few weeks. In addition, I showed shared values in the promotion of good deeds within our family through

Minimum Wage Law Essay Example | Topics and Well Written Essays - 3000 words

Minimum Wage Law - Essay Example Their intent was to establish a national minimum standard of living and stabilize the economy by regulating pay of the poorest social class. The outcomes from this grand experiment are varied. Social activists maintain that it prevents greedy businesses and heartless corporations from exploiting the lowest wage earners. Economists hypothesize that it may actually reduce employment and deepen the wounds of poverty. Politicians seek to justify the law to constituent consumers and small business owners (many of whom pay must pay part-time workers above their market value). This paper will examine issues surrounding the Minimum Wage Law to determine the best approach for assuring low-end wage earners survive in a free-market society. Minimum wages ability to strengthen the economy remains subject to intense analysis and research. Legislators intend the law to provide workers and their families with a livable wage, yet many question whether it achieves that or whether it fits into our free market society. The New Deal and its associated recovery programs were viewed by some as "a drastic control of capitalist exploitation, involving a socially planned economy in which the depersonalized pursuit of private profit is subject to check at a thousand strategic points" (MacIver 836). In spite of these goals, traditional capitalists contend that the law contributes to inflation, creates unemployment, and harms small businesses. Some go so far as to call it unconstitutional and counter to the spirit of free market economics. Regardless of whether minimum wage fits into our free market ideology, leaders have an obligation to implement policies that offer significant overall benefits to the good of its citizens, especially those in the most need. This leads to three questions about regulating base pay: First, is it necessary to alleviate suffering, hunger, or inhumane hardship? Second,

How did war world 1 impact women Essay Example for Free

How did war world 1 impact women Essay There are all types of information including lesson plans, articles and news. BBC origin is a British Broadcasting Corporation. Established in 1922,London. The founders of BBC are John Reith and George Villers. BBC purpose is to â€Å"enrich peopleÊ ¼s lives with programs and services that inform, educate and entertain.† The values of the source are that it has beneï ¬ ts of hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them biased. The source was written long after the event, so it has a greater ability to see turning points/ key events. This source has credibility, because it was written by academic authority. The limitation of the source is that it is not ï ¬ rst hand, meaning that facts could be changed or interpreted differently over time. This source might be biased because it is British. It might take their side. In my opinion overall BBC is a trustworthy source. Notes Beyond Domestic Services: -WWI changed the role of women politically and economically. -WWI gave women bigger opportunities in paying jobs. -Around two million women took over menÊ ¼s jobs The War left women with a a wide range of jobs that were not available to them before and different jobs opportunities in different ï ¬ elds â€Å"The war revolutionised the industrial position of women it found them serfs and left them free.† Said the founder of Cambridge College in 1918 The war changed womens roles in factories. It gave women job opportunities which was not available before. Summary: WW1 affected women in the home front because it gave women an opportunity to prove themselves in a male role, doing more than house work and caring for their family. How did war world 1 impact women at the home front during the war? Sources Book: The us borne introduction to ï ¬ rst war world (December,6,12) O.P.V.L â€Å"The Usborne Introduction to ï ¬ rst World War† book is a reliable source because it is a book which provides detailed information and published works of the ï ¬ rst world war. The origin is Great Britain, published in 2007. The authors of the book are Ruth Brocklehurst and Henry Brook. The purpose of  the book is to â€Å"provide a fascinating and detailed introduction to the First World War. It also includes a selection of recommended websites to take readers even further, with ï ¬ lm footage, photographs and eyewitness accounts.† The value of the source is hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them bias. The source was written long after the event, it has a grater ability to see turning points/ key eve nt. This source has credibility, because it was written by academic authority. The source is published, meaning that it was checked for accuracy many times. The limitation of the source is that the source is not ï ¬ rst hand, meaning that facts could be changed or interpreted differently over time. This source might be biased, because it is a british book. In conclusion this is a reliable source because it is a published book. Even though it may be biased it has facts that need to be edited. Notes Women into work -Before the war, jobs were available to to women, but they were limited (e.g. domestic work). -Before the war most were expected to watch over their family -In beginning of war, women were mostly involved in in charity work (e.g. making bandages and socks to send to the soldiers). -The war created many new jobs, keeping the soldiers supplied with basic needs. -Government used many posters to persuade women of all ages and classes to help out in the war and factories. -Millions of women helped out -Women operated telephones exchange, drove busses, worked agriculture and even worked dangerous, heavy jobs (e.g. mining, shipbuilding and packing explosives shells.) Summary WW1 affected women in the home front because women replaced men jobs, they helped in any area they could, from sending the soldiers basic needs to working dangerous jobs. How did war world 1 impact women at the home front during the war? Sources http://www.nls.uk/ learning-zone/history/ themes-in-focus/womenin-the-great-war (december 7,12) O.P.V.L NlS (national library of Scotland) is a reliable source because it is a library with information for educators and others. NIS origin is a library established in 1880s in Britain. NIS is a government funded organization. NIS purpose is to give educators and others a verity of resources and information. The values of the source is, The source has beneï ¬ ts of hindsight; this is because they  wrote this a long time after the event, which makes them less likely to have strong emotions that will make them biased. The source was written long after the event, it has a grater ability to see turning points/ key event. This source has credibility, because it was written by academic authority. The limitation of the source is that it is not ï ¬ rst hand, meaning that facts could be changed or interpreted differently over time. This source might be bias, because it is a british government funded organization, the government might want good things to be said. In my option overall TIS is a trustworthy source because it is government funded, meaning information is checked. Notes Women at work -During the ï ¬ rst year of the war, there was a lot of unemployment. -Women now took over menÊ ¼s jobs. -Even though women enjoyed working and earning money on their own, life for them was not easy. -Women worked long hours, plus they had to care for their children Summary: WW1 affected women in the home front because it changed the role of women, it changed the daily lives of women, and how the society looked at womenÊ ¼s roles in general. How did war world 1 impact women at the home front during the war? Sources http:// www.nationalarchives.go v.uk/education/ homefront/women/ factories/default.htm (December,11,12) O.P.V.L The National Archives, is a reliable source because it is a source which provides detailed information and reliable government sources. The origin is Great Britain, published in 2006. The purpose of the source is to â€Å"Provide many resources and documents for members of the public as well as professionals.† The value of the source is hindsight; this is because they wrote this a long time after the event, which makes them less likely to have strong emotions that will make them biased. The source was written long after the event, it has a greater ability to see turning points/ key event. This source has credibility because it was written by academic authority (government library). The source is published, meaning that it was checked for accuracy many times. The limitation of the source is that the source is not ï ¬ rst hand meaning that facts could be changed or interpreted differently over time. This source might be bias, because it is a british online library, the sources in the library might take sides. Overall this source is reliable because it has a wide range of government supported sources. Notes -Although women worked  in factories before. There was a big increases when the war started. -When men were called to the home front women were there to replace them. -Women did many different kinds of work. -they worked in the chemical and explosive industry,made shells and bombs, electrical cable and wire, uniforms, clothing etc.. -Around 7 million women were employed during the war. -Many women never worked before and had to learn how to cope with it all. (e.x. coping with working and taking care of their family) -Some had to travel far to work. -Some had to work part time so they could look after their children. -Some work for women was dangerous and risky. Summary: WW1 affected women in the home front because it gave women a change to showed a different side of women (e.g. how they are able to work and balance life.) Reï ¬â€šection on action plan: I thought I did a overall good job on my reï ¬â€šection plan. I thought I organized my reï ¬â€šection plan well. I like how I colored coded the plan and added check boxes next to the task. This helped me to stay organized and to see my progress. I thought overall I did a good job with keeping up with my reï ¬â€šection plan. Except for 2 days where I did not complete the OPVl. But ended up completing them the next couple of days. I think the action plan did help me with this task. It kept me organized and on task.

Reply to the forum about rude behavior in the Society Essay Example for Free

Reply to the forum about rude behavior in the Society Essay Rudeness is very much prevalent in every aspect of the society. Illiterate people and even those professionals and students are infected by the behavior of rudeness. Often times, rudeness is tolerated that is why instead of eradicating it, situations linked to it only get worse. It is slowly becoming a trend but of course, not all trends are good and should be followed. The factors that were given in the post do influence the spread of rudeness. These factors from the environment weaken the foundation of a person’s good character. Aside from the elements of a busy and secluded lifestyle and broken families, more factors that trigger rudeness include the media, technology and lack of moral obligation. The media takes part on catering thoughts of rudeness to the societies. A celebrity who has bad behavior and got away with it is one illustration that rudeness can be considered as a so-so action. Thus, there is lack of moral obligation in every wrong action that was done. The technology provides materials of rudeness through videos or simple pranks on a television show. Lack of moral obligation is also related to an environment of a broken family. If there is no discipline at home, the child or the teenager can adopt the same behavior when he is at school. For example, if the child is impatient, he cannot wait in line when at the school canteen. Hence, he will show behavior of irritability and may go in front of the line instead of waiting for his turn. Slight rudeness can be treated as poor etiquette. Still, it is classified under the category of rudeness. Instances of poor etiquettes will surely develop into rudeness. On the other hand, there is the question on whether rudeness is dependent on how the person handles its influences. A person can be exposed to negative influences but can still manage to have a good behavior. In order to do that, he must have a strong core of values that can help him ward off the factors of rudeness. As for someone who is already rude, there is always the possibility that he will learn his lessons, probably the hard way to realize that rudeness is not acceptable in the society. References: DBSR. (2009, December 10). Why Have We Evolved Into Such a Rude Society?. Retrieved May 24, 2010, from http://dontbesorude. com/2009/12/why-have-we-evolved-into-such-a- rude- society/

Information Gathering for Geography Data Collection

Information Gathering for Geography Data Collection Introduction: During the last decade, there has been an increase of the integration of visual methodologies, with geographical research. This aspect has managed to gain an increased attention from geographic researchers. Currently, it is easy for Geographers to access the tools of visual reproduction and production. The society is heavily influenced by visual representations and images. It is easier to pass on information through visual and imagery representation, as opposed to the use of words and symbols. However, the interpretations of these visual images normally lack a critical awareness or analysis. This is because they are always interpreted on a face value. Cloke (2004) explains that visual communication normally occurs through the help of visual aids. It is described as a conveyance of information and ideas in forms that it is easy to read, understand, and look upon. Thrift and Kitchin (2009) further explains that visual communication greatly relies on vision. Furthermore, it is always expressed or presented with two dimensional images. This includes typography, signs, graphic design, drawings, animation, illustration, advertising, industrial design, etc. Visual communication, explores the concept that visual messages that are accompanied by words have great capability of educating, informing, or persuading the audience of the message under consideration (Rubenstein, 2009). Geographers mainly use visual methodology as part of qualitative method of gathering data. This paper gives a discussion on the different ways whereby geographers have managed to incorporate the various visual methods in their research. This is by using a range of examples. Some of the major visual techniques analyzed in this paper include auto-photography, and participatory video making. Auto-Photography and Geographic Research: Auto photography is an example of an ethnographic research methodology. It provides a tool used in qualitative research methods that help in understanding the qualities of an environment, and geographic locations. This tool is on most occasions used by human geographers for purposes of collecting information. This is mainly because of advances in photographic technology, it is easy to access it, and it is also affordable. Stockinger (2013) explains that auto-photography is directly related to film development, and it relies on the camera technology. In geography, the use of auto-photography is directly related to the invention of disposable cameras (Phoenix, 2010). This was a one-time user camera which could not operate without a film. These types of cameras were very popular in the 1990s, and this is because it was a new technology, and it was easy to use the cameras for purposes of taking images (Kitchin, 2009). For new researchers, and those without a substantial amount of research funds, this method of data collection was very expensive (Teese, 2008). However, with the emergence of digital cameras, it is now cheaper to use auto-photography for purposes of collecting geographic data. Furthermore, it is easy to take a large volume of photos, through the use of digital cameras (Rubenstein, 2009). Furthermore, because of a drop in the cost of equipments, geographic researchers have gained the capability of developing their own videos that consists of data collected. Under human geography, researchers have used auto-photography to study the geographic location and elements of children all over the world (Gomez and Jones, 2010). This technology is easy to use, when studying children. This is because it is easy to categorize these children into subject groups. These children might find it intimidating or difficult to understand the verbal language of research, hence the use of auto-photography. Stockinger (2013) explains that auto-photography is not restricted to the study of only children. It can be used to study and collect data on time-space geographies, human identity, and the interactions between human beings, and the environment. The early pioneers on the use of auto-photography in geography are Joan Wingate and Stuart Aitken (Stockinger, 2013). This is through their study on how the environment affects children, and how to use auto-photography to help adult researchers to understand the different views of children, regarding their environments. This work was able to incorporate the methodological approach in the children’s geographies which emphasized on the everyday and local lives of children. It further analyzed the impact of social differences like ethnicity, race and income, on the environmental mobility and experience of children (Reason, 2008). In concluding their research, the two authors denoted that children who suffered from cerebral palsy, and whose movements were restricted, engaged in taking photographs, as compared to their counter parts, who were normal (Rubenstein, 2009). Furthermore, watching other children playing was a way in which a disabled child was able to participate in the playing activity. Auto-Photography is not only used in the geographic study of children. It is also possible to use it in studying time and space. This is better depicted in a study by Johnson, May and Cloke (2008) on the geography of homelessness. Under this research, the researcher were analyzing the various strategies in which homeless people use for purposes of protecting themselves, and maintaining their areas of residence, i.e. space. This is because the homeless are always vulnerable to intimidations and exploitation, and when they are found in wrong places, people would chase them. Johnson, May and Cloke (2008) believes that aut o-photography is an important source of getting information. It is far much more useful that traditional sources of information such as books, and newspapers. It complements these sources of information. Furthermore, auto-photography has been used in accelerating the spatial development of Urbanization on Guangzhou (Phoenix, 2010). This is a province located in China. For example, in the year 2000, Guangzhou began a series of spatial expansion. This was after its merger with the districts of Huadu and Panyu. To effectively develop the province, there was a need of proper urban planning and development (Kochak, 2006). The use of auto-photography was essentially in this aspect. Urban planners of Guangzhou took a series of photographs, of various locations of the province. This was for purposes of studying them, and hence coming up with a better policy, on how to plan the province. Policy formulators were able to use these photos for purposes of planning to build an extensive road network that connected the province of Guangzhou and Foshan (Chiang, 2005). This is clearly depicted on the North Western border of the provinces of Guangzhou and Foshan. The construction land between the borders of these two provinces is directly connected with one another, and road network has approximately sixty intersections (Loo, 20 09). This is for future expansion. Participatory Video Making and Geographic Research: Participatory video is a process in which the participants work together for purposes of creating a video in regard to their common experiences. It is also a way of making an inquiry of the various challenges that affect the lives of the participants (Kitchin, 2009). This concept is widely used in the collection of data when studying human geography. Due to the immense benefits that participatory video making has, geographers have emphasized on its use in the collection of data. Under participatory video making, the participants and the researcher are joint owners of the data that emanates from the research (Rubenstein, 2009). This research emphasizes that social action is an important part of a research. Furthermore, social action is exploratory, relational, and unpredictable. Participatory video making is therefore seen as an opportunity for empowering geographers with social skills that can help them to efficiently interact with the participants of the research (Chiang, 2005). Don Snowden was the first person to engage in participatory video making (Kitchin, 2009). He pioneered the use of media for purposes of enabling the community to develop various solutions to their problems. In his research, Snowden was able to work Colin Low a film maker (Kitchin, 2009). He carried out a study of Fogo Island, which was a small fishing community in Canada. His main aim was to identify the various challenges and opportunities that are experienced by the residents of this community. In this research, Snowden managed to develop a film on different villages in the Island (Hueber and Alderman, 2011). These films illustrated various challenges that they were facing, and the ways of overcoming these challenges. By watching the videos of each village, the different villagers in the island were able to realize that they were facing similar problems (Bergman, 2010). On this basis, they had to come together for purposes of ensuring that they develop a solution to the problems that were facing them (Hueber and Alderman, 2011). Politicians were also able to view these videos. On most occasions, politicians were very busy, and unable to visit the Island, and learn on the different problems that the Islanders were facing. Furthermore, the Island was far away from the main land of Canada. As a result of the production of this video, the government was able to change its policies regarding the Fogo Island (Hueber and Alderman, 2011). This is by improving the welfare of the people of Fogo Island through education, and building of infrastructures that could enable them carry out their fishing practices in an efficient manner. Furthermore, people within the Island began collaborating with each other for purposes of finding a solution to the problems that affected them. This technique was so successful that other geographers began using participatory video making in collecting data. Hester Parr examines the use of participatory video making in a mental health institution. Parr (2007) believes that it is possible to use participative video making for purposes of helping to change the manner in which the society views people with mental problems or disability. Furthermore, she explains that video making is useful in helping to hold important data about the effects that arts has on the mental health of another person. Parr (2007) argues that participative video making is a collaborative process that requires the cooperation of all the parties involved in it. This would therefore make it possible for the participants to provide an in-depth data regarding the problems of the research. On this basis, Parr (2007) explains that participative video making is an important aspect that can help in solving the problems of a society. For instance, Parr (2007) explains that the use of a video referred to as Recovering Lives was successful in positively depicting the mentally ill people in Dundee. The filmmakers were able to collaborate with the mentally ill individuals in coming up with this video. They had an opportunity of telling their experiences and challenges that they face while living with this disability (Hay, 2010). On this basis, the filmmakers succeeded in explaining the different problems that mentally ill people face. Conclusion: Currently, most geographers are involved in gathering information through the use of visual methods of data collection. The most prominent of these methods are auto-photography, and the use of participative video making. Auto- Photography has been made possible because of the emergence of digital cameras. This makes it easier for geographers to take as many photos as possible. It is also a cheap method of collecting data, because digital carry are easy to afford. On the other hand, participative video making involves collection of data through film. Under this method, the geographer would collaborate with the population, while gathering data concerning a particular area of their research. These methods are used by geographers to solve a particular social problem. They are widely used in the area of human geography. Bibliography: Bergman, B. J. (2010). Making the Most of Your Video Collection: Trends in Patron Access and  Resource Sharing. Library Trends, 58(3), 335-348. Chiang, T. (2005). Historical geography in China. Progress in Human Geography, 29(2), 148-164. Cloke, P. J. (2004). Practising human geography. London: SAGE. Gomez, B., Jones, J. P. (2010). Research methods in geography: a critical introduction.  Chichester, West Sussex, U.K.: Wiley-Blackwell. Hay, I. (2010). Qualitative research methods in human geography (3rd ed.). Oxford: Oxford  University Press. Hueber, A. M., Alderman, D. H. (2011). Analyzing resident place satisfaction in a tourist  destination through auto-photography the case of Southern Shores, North Carolina.  Greenville, N.C.: East Carolina University. Johnsen, S., May, J., Cloke, P. (2008). Imag(in)ing ‘homeless places’: using auto-photography  to (re)examine the geographies of homelessness. Area, 40, 194-207. Kitchin, R. (2009). International encyclopedia of human geography. Amsterdam: Elsevier. Kochak, A. K. (2006). Development Indices: A Comparative Study of India and China. China  Report, 42(1), 57-68. Loo, B. P. (2009). An overview of transport geography in China. Journal of Transport  Geography, 17(5), 419-420. Parr, H. (2007). Collaborative film-making as process, method and text in mental health  research. Cultural Geography, 14, 114-138. Phoenix, C. (2010). Auto-photography In Aging Studies: Exploring Issues Of Identity  Construction In Mature Bodybuilders. Journal of Aging Studies, 24(3), 167-180. Reason, P. (2008). The SAGE handbook of action research: participative inquiry and practice  (2nd ed.). Los Angeles, Calif.: SAGE. Rubenstein, J. M. (2005). The cultural landscape: an introduction to human geography (8th ed.).  Upper Saddle River, N.J.: Pearson/Prentice Hall. Stockinger, P. (2013). Digital Audiovisual Archives. London: Wiley. Teese, B. (2008). Making Use of Video Interlacing. The Physics Teacher, 46(L1), L1. Thrift, N. J., Kitchin, R. (2009). International encyclopedia of human geography. Amterdam:  Elsevier.

From Medicine Men to Men of Medicine :: Medical History Health Essays

From Medicine Men to Men of Medicine From the beginning of written history, men of medicine have played an important role in civilization and society. Each of these minds brought new ways of thinking to their particular era through experimentation and discovery. The 19th century was an age of pioneering, exploration, and change. These things were thought to apply mainly to the areas of invention and the quest for land, yet the extent reached as far as the field of medicine. Advancement in American medicine took place in the 19th century, particularly in the old west. This scope includes both the native healer, and the frontier doctor who traded big, bustling cities for mining camps and ghost towns. The 19th century was a time when the face of western American medicine was changed forever, a time when medicine transitioned from a religious ritual to a skilled practice. The introduction of the frontier physician was a catalyst for the medical evolution in the west from medicine men to men of medicine. Before pioneers began to move and settle out west, the Native Americans ruled the frontier. We find that in every tribe every person had a specific duty to perform. The tribal chief was overseer of every tribal affair, warriors fought battles for the tribe, women were responsible for cooking and raising children, and any ailment or injury was tended to by the medicine man. The life of the medicine man was probably the most trying and stress-filled of the whole tribe. The process of becoming a medicine man in itself was rigorous and challenging. At around the same time every year, most North American Indian tribes would perform a certain ritual that served as a means of choosing who the next medicine man would be. This test was a grueling ordeal, lasting several days. All young braves would assemble at the great medicine lodge. After three or four days of fasting, praying, privation, and observing older medicine men in practice, the ambitious young men were then to undergo the last and most trying part of the test for greatness. Any man that passed this part of the test was thought to be immortal by the tribe. They would gather once again in the medicine lodge and place themselves in a reclining position. The overseers of this ritual would then pinch an inch or two of the pectoral muscle on each side of each brave.

Theme of Epiphany in James Joyces Ulysses Essay -- Joyce Ulysses Essa

The Theme of Epiphany in Ulysses  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      James Joyce's Ulysses is a novel of epic proportions that has been proclaimed the greatest piece of literature of the twentieth century. Ulysses takes place in Dublin, Ireland on June 16, 1904. The book is full of parallels, metaphors, and experimental literary techniques. However, a dominant theme is that of epiphany. Not necessarily religious in meaning, the Joycean idea of epiphany is a sudden discovery of the essential nature or meaning of something. In Ulysses, Joyce describes the pursuits of two main protagonists, Leopold Bloom and Stephen Dedalus, both individuals yearning for something more. As the day progresses the two characters unknowingly cross paths until, as a result of their day, they finally meet. In doing so, they find in each other humanistic ideals, in the form of individual epiphanies, that are needed to complete their yearnings. Joyce uses these epiphanies to represent his theme of the ability of a single day to act as a microcosm of the many facets of human society. Stephen Dedalus is first introduced in a tower in Sandycove that he is renting and sharing with "friend" Buck Mulligan. While going about their morning routines it becomes evident that Stephen is upset, with Mulligan and the situation, and after a conversation filled with mockery and annoyance, Stephen vows not to return to the tower that night. Stephen, now homeless, takes to the street hoping to find solace in the city. Stephen is recently back in Dublin from a self-exile in Paris. He has completed his bachelor degree and is very educated, especially in language and the humanities. However, as he has grown in learning and experience, he is still lacking essential characteristics ... ...shows not just Stephen has grown that day. By showing in full the transpiring of one single day and the effect it has on two distinct yet dynamic character, James Joyce has made Ulysses a book about the success of humanity. It is hard to believe that a novel that has had such a battle with censors due to its "obscenity" can portray society in a moral, positive manner. But in the less than 24 hours of action, almost 800 pages of language, can be found many things. One is the struggle of the family, shown through Stephen (son), Bloom (father), and Molly (mother). More importantly is the power of one day, with its events and epiphanies, and the fact that that day could be any day or every day. Bibliography Joyce, James. Ulysses. Modern Library Edition, 1934. Tindall, William York. A Reader's Guide to James Joyce. Syracuse University Press Edition, 1959

A Girls Best Friend - Original Writing Essay -- Papers

A Girl's Best Friend - Original Writing She walked down the steps and off the plane; her poise was so perfect that she could have been mistaken for a model. The long skirt swished around the top of high-heeled boots and the glitzy, kitsch ear-rings dangled onto an exquisitely tailored jacket and shirt. She bypassed the luggage reclaim, her bag always stayed with her on the plane. As she entered the terminal, the security cameras swivelled around to get a clear shot of her face, as they did for everybody who passed through the revolving doors. The camera caught her eye and she sighed. This was the tough part of the job, although secretly she adored the adrenaline rush. With purposeful, yet delicate strides, she moved towards the exit. The throngs of people, greeting returned brothers and sisters, meeting their aunts and waiting for their beaus aided her passage. The door was looming, she quickened her pace; ahead of her, the guards' security radios were crackling with mystical instructions. Instinctively her hand reached into her bag and found a pair of sunglasses that covered most of her face. With beads of sweat forming on her perfect hairline she headed towards the sunlight. A guard barked some reply into his radio and moved towards her, she caught his movement in the corner of her eye and with her eyes down she tried to lose herself in the crowd. The guard from the other side of the door started to stride in her direction, caught in between the two guards the woman desperately ducked down behind a big potted plant, counted to three, and then set off with a group of foreign tourists in an attempt to reach the door and thus es... ...t they could. He nodded his head grimly, inwardly rejoicing at her obvious despair. 'If we find anything you will be notified; with an invitation to court, however as of now you are free to go.' With mock courtesy he opened the door for her, she staggered out. This time she made it to the exit, she knew they were watching her but didn't care. She picked up a taxi and gave him a random address. Standard procedure, never give the first cab driver the home address, only let the second or third take you home. She carried out the procedure even though there was nothing else that they wanted of her. As she stepped onto the lawn in front of her block of flats she looked side to side to check that there was no one watching and allowed a grin to spread across her face like wildfire. She carried a rainbow under each ear.

Ethics, Morality, and Legality Essay

Ethics are defined as individual perceptions of what is right or wrong, good or bad based on an individuals morals and values and also based on social values. Too often bribery is mistaken for lobbying. Bribery is illegal and short-term while lobbying is legal and a more permanent solution. There exists certain loopholes in law that allow for bribery to take place in the name of lobbying as was the case for the Winter Olympics Scandal where Salt Lake Organizing Committee (SLOC) members gave gifts to International Olympic Committee (IOC) officials in a bid to influence them to pick salt lake city as the venue for the winter Olympics. Punishment for violating ethical and legal codes should be punitive as well as rehabilitative. However reforms should not be limited to the affected person to prevent future occurrences. Ethics, Morality, and Legality Bribery and lobbying are two phenomena that are very often misinterpreted such that it easy to confuse bribery for lobbying. According to the Merriam-Webster’s Online Dictionary, lobbying is â€Å"to promote, as a project, or secure the passage of, as legislation, by influencing public officials† (lobbying, n. d. ). Bribery on the other hand is regarded as illegal, but there has been a great debate as to whether bribery should be considered as unethical or illegal. However, most scholars and business people regard bribery as a phenomenon that ought to be regarded as unethical. There is a difference between these two phenomena that should be explored. Harstard and Svensson, argues that through lobbying firms can be able to change the rules to their advantage (Harstard and Svensson, 2005). As an option the firm may prefer to offer a bureaucrat a bribe so that he may bend the rules for them so that they may avoid the cost of complying. While lobbying results in a change, a bribe only bends the rules. However while a change of rules is more permanent the bureaucrat does not commit to not asking for a bribe in future. Based on a simple growth model, firms tend to prefer to bribe when the expected development is low but prefer to lobby when the expected development is high (Harstard and Svensson, 2005). The Foreign Corrupt Practices Act (15 U. S. C. sec. 78) stipulates that it is illegal for US firms to give bribes locally or internationally. The act defines a bribe as an illegal payment meant to influence or sway an official to award or maintain a business activity. So there has to be possible profit from any venture for which a firm allegedly bribes in order for it qualify as a bribe. In the case of alleged bribery by members of the Salt Lake Organizing Committee (SLOC) to the members of the International Olympic Committee (IOC) to select Salt Lake City as the 2002 Winter Olympics’ venue the committee could have defended themselves in the following way: the committee could have argued that while it is illegal to give bribes, it was not illegal to give gifts and in fact the IOC rules provided for gift offering so long as the value of the gifts did not exceed 150 dollars. Ethics are defined as the beliefs about what is right or wrong, good and bad and is based on an individual’s values and morals and how the behavior is perceived by society. Legal principles are derived from the society’s or a firm’s ethical principles. Since ethical and legal principles are what drive firms and societies in general, they are therefore important. Violation of ethical and legal principles should be punishable by legal sanctions such as imprisonment (Rawl, 1994). The former Volkswagen personnel director Klaus Volkert who sentenced to two years in prison for involvement in a bribery scandal that financed prostitutes and exotic holidays for union officials in order to get their support in management plans. However punishment should not be the only motive behind legal sanctions, the authorities should also aim at rehabilitating the affected person (Punishment, 2003). The remedies should not be limited to punishment of the affected employee rather there should be reforms in the entire organization in order to avert future scandals and to create a better business culture. Ethics drive organizations and societies. Each organization has its own code of ethics which must be followed by its personnel. Often bribery is mistaken for lobbying and might be used by organizations in a bid to achieve its goals. However bribery is illegal and goes against ethics and law. Those who engage in bribery should be punished. References Harstad, B. , Svensson, J. (2005). Bribe or Lobby: It’s a Matter of Development. Retrieved July 18 2010, from, http://www. kellogg. northwestern. edu/base/papers/harstad. pdf Lobbying. (n. d. ) Merriam Webster Dictionary. Retrieved July 18 2010, from, http://www. merriam-webster. com/dictionary/lobbying Punishment. (2003). Stanford Encyclopedia of Philosophy. Retrieved July 18 2010, from, http://plato. stanford. edu/entries/punishment/ Rawls, J. (1994). Punishment. Retrieved July 18 2010, from, http://ethics. sandiego. edu/Applied/deathpenalty/Rawls. html